While the potential is boundless for tourism to become a growth engine for the country, it remains underoptimized. We salute the accomplishments of the Hon. Secretary Joseph “Ace” Durano and his dedicated team for having attracted 3 Million foreign tourists in 2007, and we support their aspirations to generate US$5 Billion in 2008, but we also lament the fact we still trail our Asian neighbors. What can we all do to boost tourism?

The answer does not lie in foreigners, but in us. We will never achieve a quantum leap of growth in foreign tourists or dollar receipts if we do not first achieve a quantum leap in our patriotism and love for our countrymen. We cannot expect to attract foreign visitors to our country if we ourselves continue to leave in droves. Before we expect others to fall in love with the Philippines, we must first rekindle our love for our country. This is a must to the success of any human endeavor. No one can sell what he or she does not love.

***

Patriotism means moderating our self-flaggelation in media, but it also requires much more. Patriotism also means loving our poor -- uplifting them from the squalor that breeds drug addiction and criminality, gambling and alcoholism, which in turn translates into cleaner and safer neighborhoods, with no street urchins or roadside beggars, such as what Gawad Kalinga (Give Care) has been doing throughout the country. Patriotism means our richest taipans and ilustrados sharing their abundance to reduce income disparity and social injustice, enabling less fortunate Filipinos to improve their lot, promoting prosperity to benefit the common good. Patriotism calls for feudal landlords addressing the plight of the rural poor -- farmers and fishermen, thus addressing the root cause of our 40-year communist insurgency and Muslim secessionist movement, and ensuring the safety of local and foreign tourists in the countryside. Patriotism means stamping out graft and corruption in government, which will promote the growth of commerce and industry, inviting local small and medium-scale entrepreneurs to invest, thus providing more employment opportunities, raising living standards, educational quality and purchasing power, and ultimately enhancing the investment climate to attract foreign investors. Patriotism means paying the right taxes which can be used to provide adequate basic social services, translating to cleaner streets, lighted neighborhoods and safer cities. Patriotism also means enjoining our 10 Million overseas Filipinos to act as our ambassadors of goodwill, capitalizing on the potency of Word-of-Mouth marketing. Patriotism means protecting our environment – preserving our forests, maintaining our waters, and cleaning our skies, to keep our land beautiful and clean for locals and tourists. Patriotism, in the context of tourism, means investing in the “HEARTS” of a successful tourism campaign – Hospitality and Hotels, Enjoyable Experiences, Airports and Airplanes, Roads, Rail & RORO, Tour Packages and clean Toilets, Safety and Security.

To read the entire article, http://www.ourawesomeplanet.com/awesome/2008/09/onlyinthephils.html


Blog Entry10 Reasons to Visit the Holy LandMay 3, '08 12:21 PM
for everyone
1. Get ten years younger. 

The Dead Sea is the lowest point on Earth, which makes water evaporate faster, 
leaving the sand/mud super rich in minerals rejuvenating the skin. They say it can 
make you ten years younger. After floating on the water, do go for a body mud 
pack. Although this may be challenging, (I suggest a body mud pack partner) the feeling 
is WOW when you rinse. 

I'm 17 again!

2. Look like Yasser Arafat.

Whether it's the Shemagh, the Yashmagh, the Keffiyeh, or simply an Arabian scarf, 
the head scarf that Yasser Arafat brought to fame is officially a fashion icon and it's 
available everywhere. It costs anywhere from 5 USD to 15 USD so be patient and buy 
in the less touristy areas. I bought one in red (for me), one in black (for Dad), and one 
in lavender (for Mom).

3. Visit Petra and the Pyramids in one trip.

No explanation needed.

4. Ride an animal.

Ever since my untimely accident with a donkey and a horse, I still decided to try my 
luck with a different donkey and a camel. The donkey was inevitable in Petra. There 
was simply no other way. The camel ride to Mount Sinai was not really necessary, 
though. 3,750 steps or a 2-hour camel ride? 

If you're physically fit, do climb Mount Sinai on foot. It's excellent exercise and you'll 
avoid smelling like a camel. (Camels STINK.)

5. Let the Bible come alive.

Visiting the Holy Land is like praying the rosary LIVE. You start with the Joyful Mysteries: 
the Church of the Visitation, the Church of the Annunciation, Bethlehem, Jerusalem. 
You continue with the Sorrowful Mysteries: the Garden of Gethsemane, the Via Dolorosa, 
Mount Calvary, the Church of the Holy Sepulchre. You can even include the Mysteries 
of Light: the Baptism in Jordan, the wedding at Cana, the proclamation of the Kingdom 
of God in Galilee, the transfiguration of Christ in Mount Tabor, and the last supper in 
Mount Zion.

6. Get the inside story.

No. 5 gets better. Aside from visiting the places, you also get the inside story. For this, 
you need a knowledgeable tour guide. Ours was a walking Bible, a Geek God, aka Mendy. 
When we were in Jerusalem, before the via dolorosa, he drew our attention to some pavement 
stones. There were some tic-tac-toe-like lines on the stones. This, Mendy said, was proof 
that the Roman guards were playing the King's Game.

The King's Game is the Roman version of Russian Roulette. Instead of the loser shooting 
himself, though, the loser actually becomes king for a day. He gets to wear a robe and a 
crown, and carry a scepter. He gets to order everyone around. But at the end of the day, 
he dies. And this, according to Mendy, was the game the Romans played with Jesus.

7. See the Promised Land.

More on Mendy. He got me again with his line, "I don't know about you, but I just love 
the Book of Isaiah." He proceeded by saying that it was where the Promised Land was 
mentioned. I still remember the mountain from where we saw the Promised Land. It was 
all desert! I couldn't understand what was so promising about it. But it is the land God 
set aside for His people, and it has become the most disputed piece of real estate 
on Earth.

8. Enter Palestinian territory.

More than no. 7 is actually entering Palestinian territory. When we entered Jericho 
and then Bethlehem, my nose was literally glued to the window. I couldn't believe I 
was in Palestine--the highly-acclaimed Promised Land, tough neighborhood, eye of the storm. 
But before we got to do that, we had to experience the ordeal that is the border crossing.

9. Be moved...

The Holy Land is the most fascinating place I've ever visited. Petra and the Pyramids, 
the street scenes, sailing/floating/wading on the Sea of Galilee, the Dead Sea, the 
River Jordan, crossing the Suez tunnel, following Christ's footsteps, carrying a cross, 
touching the Wall, hearing the stories, listening to the people, eating their food, praying,
praying, praying.

10. And move others.

Before we left Israel, we were all given certificates signed by Israel's Minister of
Tourism. We were officially Tourism Goodwill Ambassadors for Israel! Because sixty 
years ago today, the Filipinos were actually instrumental in their bid for independence. 
Our very own Carlos P. Romulo voted yes to make Israel a State. 

Just knowing that we had a role in this country's independence is reason enough 
to visit the place. In Israel, they treat the Filipinos well. 



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